X-Suits in BGMI have become a symbol of elite status, allowing players to personalise their in-game experience. The campaign strategically positions X-Suits as an emblem of distinction, appealing to gamers who want to stand out in the BGMI community.

source https://www.gadgetsnow.com/gaming/battlegrounds-mobile-india-bgmi-announces-new-dontcaretoshare-campaign/articleshow/105970124.cms