Things are improving for Xbox in Asia. At the Tokyo Game Show presentation, Xbox lead Phil Spencer confirmed that Xbox has seen its userbase swell in Asia, and now represents its largest player base in the region the platform has ever had.

source https://www.windowscentral.com/gaming/xbox/weve-seen-the-largest-number-of-xbox-console-players-in-the-region-to-date-xbox-lead-phil-spencer-confirms-growth-in-asia