In 2025, we saw models arrive from new brands, stalwarts like Samsung and LG resting on their laurels, and a big change in the form of Dolby Atmos FlexConnect. All in all, it was an interesting year for soundbars.

source https://www.techradar.com/televisions/soundbars/from-dolby-atmos-flexconnect-to-marshall-and-kef-getting-into-the-game-2025-was-a-great-year-for-soundbars